NewPrinces S.p.A., an Italian food group formed in 2024 from the merger of Newlat Food and Princes Limited, has agreed to acquire the Italian baby food and specialty foods business of Heinz Italia S.p.A. The transaction is expected to close by end of 2025, subject to regulatory approvals.

The acquired business comprises the Plasmon, Nipiol, and Dieterba brands in the baby food segment and the Aproten and Biaglut brands in the medical nutrition segment, along with the production facility in Latina, which employs approximately 300 people and produces around 1.8 billion biscuits annually for the Plasmon brand. The business reported revenues of approximately €170 million and EBITDA of €17 million in 2024. Plasmon is Italy's leading baby food brand, with an overall market share of approximately 24%, including a 73% share in baby biscuits.

The acquisition significantly strengthens NewPrinces' presence in the high-margin baby food and specialty nutrition segments, generating industrial, commercial, and innovation synergies across its existing platform of 31 production sites, 30+ brands, and approximately €2.8 billion in revenues.

Vitale – IMAP Italy acted as financial advisor to NewPrinces on the transaction.