Capstone Partners Advised Brandify on its Sale to SOCi

Capstone Partners advised Brandify, a provider of location-based digital marketing solutions, on its sale to SOCi.

Established in 1997, Brandify offers local marketing solutions that include the brand score platform, scalable local SEO, local advertising, mobile-local technologies, and local-social marketing. The Company’s technology, strategy, and customized services help brands maximize their online presence and drive customers to its locations. Brandify works with over 500 brands in over 4.5 million locations, across industries including Healthcare, Finance, and Retail.

The acquisition brings additional functionality to the SOCi platform and market-leading search expertise to the SOCi team. With the combination, SOCi solidifies its position as the largest localized marketing platform globally, with more than three million locations under management. The deal also strengthens SOCi’s relationship with key partners like Google, Facebook, Apple, Yelp, and others. The combined business will operate under the SOCi brand.

Manish Patel, Brandify’s Founder and CEO, said 

“Our deep history and expertise with location-based marketing solutions will be instrumental to SOCi in realizing its future vision. SOCi is the perfect home for the Brandify team and roster of enterprise clients. Our teams have a shared vision and together we are dedicated to helping multi-location brands establish and deepen their connections with customers on a local level. I’m proud of all that we have achieved since Brandify’s inception in 1997, and I look forward to supporting the SOCi team as they continue to execute their strategic growth plan and keep the combined company on an upward trajectory.”

David Michaels, Managing Director and Head of the Technology, Media & Telecom Group at Capstone Partners, commented

"Manish Patel and his team should be proud of what they were able to build at Brandify with no outside capital. The acquisition by SOCi validates their achievements and creates a market leader in local digital marketing software. For Capstone, this deal adds to our track record of successful transactions in the MarTech SaaS segment, an important focus area within our Technology practice."