IMAP advised KEUCO GmbH & Co. KG, a premium brand for bathroom accessories, fittings, mirror cabinets and bathroom furniture, as well as its shareholders on the investment by HF Opportunities (HFO). HFO is the Hannover Finanz Group’s unit specializing in special situations. As part of a share deal, HFO is acquiring a majority stake in KEUCO and will support the company as a long-term equity partner in its strategic and operational development. The Himrich family will retain a minority stake in the company.

Founded in 1953, KEUCO manufactures high-quality bathroom accessories, fittings and mirror cabinets as well as bathroom furniture “made in Germany”. Design and functionality play a key role at KEUCO. Product development and significant parts of production are carried out in-house, allowing the company to secure high standards of design and quality firsthand and position itself as an established premium supplier, particularly in the DACH region.

HF Opportunities advises institutional investors on investments in companies in the DACH region, contributing capital, strategic sparring and operational expertise. Together with the KEUCO team, HFO aims to strengthen the core product range and sharpen the brand’s core identity. In addition, capacities and processes are to be optimized in line with current market conditions to ensure KEUCO remains competitive in the long term.

“With HFO, we have gained a German investor that will support KEUCO over the long term and further develop our strong brand. Being able to take this step in a challenging market environment is the result of a true team effort – especially by our KEUCO team, which carried this intensive process with exceptional commitment, and by the IMAP team, which guided us through the transaction with strategic foresight, sensitivity and genuine team spirit, always as equals and consistently solution-oriented,” emphasizes Lubert Winnecken, CEO of KEUCO.

“KEUCO combines an established premium position with distinctive design and manufacturing expertise. We want to preserve these strengths and support the company through the current market situation with fresh capital and a long-term perspective,” say Dr. Gerd Sievers and Hermann Reitze, Managing Partners at HFO.

The IMAP team consisting of Andreas Widholz, Patrick Fritscher, Birgit Roosileht, Anna Eder and Julian Eizenhöfer exclusively advised KEUCO throughout all phases of a structured M&A process through to successful closing.