Concorde MB Partners - IMAP Hungary advises Cerbona Zrt on its sale to Balogh
In April 2023, the sale of one of the oldest brands in the domestic durum pasta segment, the Durillo product family of Cerbona Élelmiszergyártó Zrt. to Balogh Tészta Zrt. was successfully closed.
The Durillo product family has been the dominant brand in Cerbona’s product portfolio for more than 20 years within its own product category. The wide range of products made from durum flour can be found in Spar, Tesco, CBA and Reál stores. Cerbona wanted to sell this business to streamline its product portfolio.
The assets and contracts related to this activity were acquired by Balogh Tészta Zrt. which has been Cerbona’s exclusive contract manufacturing partner for the production of Durillo products for the last 8 years.
The transaction will enable Balogh Tészta to expand its product portfolio towards a more popular product category with significant brand value and will also allow it to broaden its customer relationships.
CMBP was the exclusive transaction advisor of the owner of Cerbona Zrt.