The Ferrero Group acquired Fresystem, an Italian market leader in the frozen bakery and "Italian breakfast" segments.

Fresystem, founded in 1983 and acquired by the Simioli family in 1991, represents a point of reference for operators in the sector. The company, which ended 2021 with a turnover of 60 million euros, operates in Italy through the production hub in Caivano (Naples). Fresystem produces and distributes Cupiello brand products and operates as a third party manufacturer.

The strength of Fresystem is represented by the use of quality ingredients, by an advanced know-how in natural leavening, combined with exclusive production, process and dough procedures.

The acquisition is part of Ferrero's strategic growth path in the enlarged market of sweet snacks and is placed in a high-potential segment.

The transaction consolidates Ferrero's position in Italy, which remains a strategic hub for the Group both in terms of production and the market. The Caivano plant becomes Ferrero's second production center in Campania and joins the historic plant in Sant'Angelo dei Lombardi in the province of Avellino.

Vitale - IMAP Italy acted as financial advisor to Fresystem's shareholders by offering support in the structuring of the transaction, in the negotiation phases and in the coordination of due diligence activities.