The Digital Advertising market has experienced huge economic growth since 2006.
In 2019, IMAP Netherlands performed an extensive research into Digital Agencies and published this sector report in the middle of Q4 019.
The conclusions in this report are still valid and relevant. Due to the impact of the COVID-19 outbreak, the market is under pressure.
Nevertheless, we see that strategic partnerships and transactions are still being established in this fragmented market. An overview of recent transaction activity can be found here.