The Digital Advertising market has experienced huge economic growth since 2006.
In 2019, IMAP Netherlands performed an extensive research into Digital Agencies and published this sector report in the middle of Q4 019.
The conclusions in this report are still valid and relevant. Due to the impact of the COVID-19 outbreak, the market is under pressure.
Nevertheless, we see that strategic partnerships and transactions are still being established in this fragmented market. An overview of recent transaction activity can be found here.
Watch the video below for a snapshot of the market today.
Click here to view >> Updated Transactions September 2020 Addendum to the Q4 2019 Report
Click here to view >> IMAP's M&A Perspective on Digital Agencies
Do you wish to obtain more information? Please do not hesitate to contact any of our colleagues below:
Cees van Vliet - cvanvliet@imap.nl - +31 (0) 6 1589 6182
Guillaume Petit - gpetit@imap.nl - +31 (0) 6 4607 6723
Tjalie Steenbergen - tsteenbergen@imap.nl - + 31 (0) 6 4095 2996
Steven Klaren - sklaren@imap.nl - +31 (0) 6 8686 7191
Fernando Cabos, Partner at IMAP Albia Capital Spain, insists that the priority is to ensure that companies carry on, otherwise businesses will be lost. Faced with an economy suffused with soft loans and furlough schemes, he encourages business to chart new routes and execute them.
As of January 1, 2021 Carlsberg, will take over the location in the Vogtland region of Saxony including the Wernesgrüner brand.
Lasting 4 days and bringing together more IMAP members across the globe than ever before, the conference theme encompassed the 4 C’s: Commitment, Collaboration, Connection and Culture, all fundamental in the IMAP partnership’s continued success.
