Capstone Headwaters advises Strauss Brands on its acquisition by Insight Equity

Capstone Headwaters advised Strauss Brands Incorporated (“Strauss”) on its acquisition by Insight Equity Management Company (“Insight Equity”).  Terms of the deal were not disclosed.   

Founded in 1937 and based in Franklin, Wisconsin, Strauss Brands is a family owned and operated company that supplies ethically, humanely and sustainably raised meats.  It is the largest brand of American family-farmed, grass-fed, grass-finished beef in the U.S. focused on health, transparency and sustainability.  Strauss is recognized by consumers, retailers and chefs for its humane practices and superior-tasting products, and is mentioned by name in over 1,000 restaurant menus around the country.  Products are also available for purchase through the company’s online store, Free Raised® Direct.

Insight Equity, founded in 2002 and headquartered in Southlake, Texas, is a private equity firm that makes control investments in strategically viable, middle market companies striving to achieve their full potential.  The firm specializes in complex and special situations.  Its approach is to partner with management teams to drive transformational improvements in businesses by providing more than just capital, but also taking responsibility along-side management team members for key operational and strategic objectives.

Randy Strauss, Co-president of Strauss Brands, said

"Capstone was a great partner – the process and industry relationships of the deal team generated multiple offers that allowed my brother Tim and I to achieve our numerous objectives. Given the transaction’s complexity, achieving all our objectives required incredible creativity and tenacity.  The industry knowledge, honest and straightforward advice, and dedication of Capstone team members exceeded all expectations.  They are trusted advisors and true leaders in the healthy-living industry.”

Bill Harrison, Managing Director and Head of Consumer Investment Banking at Capstone Headwaters, added

“It was an honor to represent Strauss.  As a pioneer in ethical, humane and sustainable practices, Strauss has proven its commitment to producing meats that are better for the environment, more humane for the animal and healthier for consumers,” commented. For over 80 years, Strauss has been synonymous with premium meats and much of the company’s growth is a result of consumers’ increasing focus on healthier and more sustainable food with greater transparency.  The next chapter for Strauss with Insight Equity as its partner will be extremely exciting.”


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