ASTRATEX and three more deals successfully finalized during first five months of 2018
During the first five months of 2018 IMAP REDBAENK successfully finalized 4 deals.
One of the transactions was sell one of the leading e-commerce companies in the European market specializing in lingerie, ASTRATEX. The owner successfully sold a majority share to investment fund Hartenberg.
ASTRATEX is one of Europe’s leading online retailers specialized in lingerie and intimate fashion. The Company primarily sells women’s underwear and swimwear, but it is also active in the bed linen segment through its online store called BONATEX. The Company has been experiencing increasing popularity among female customers which translated into its significant growth and strong market position.
The Company is the clear leader in online lingerie markets in the Czech Republic, Slovakia, Poland and Romania, while recently starting its presence in Hungary, Bulgaria and Austria. Annual sales of the Company grew over 35% and reached close to CZK 600 mil. The Company expects to reach the revenue milestone of CZK 1 billion within the next 2–3 years.
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