Folat – a leader in the industry with a relentless drive and passion for party products and BalloonGaz – and Riethmüller – a solid powerhouse with 170 years of experience in the field – are proud to announce their strategic joint venture, a move that cements their position as market leader in the European party industry. This partnership leverages the strengths of both companies, driving unprecedented innovation, operational excellence, and customer value.

By combining Folat’s expertise in on-trend product and concept development in Private Label collections with Riethmüller’s cutting-edge capabilities in unbeatable product variety, along with an attractive range of licenses, the joint venture will deliver enhanced solutions, improved efficiency, and expanded market coverage. This collaboration is set to redefine industry standards and accelerate growth across markets.

Riethmüller Europe GmbH is a German manufacturer and distributor of party supplies with over 170 years of experience, serving customers across Europe, the Middle East, and Africa. Their product range includes balloons, decorations, costumes, and licensed items for both children and adults.

Folat is a producer and distributor of party goods and accessories, specializing in balloons, tableware, and decorations, with a broad assortment of over 5,000 SKUs.

The IMAP Netherlands team, led by Jean-Luc Zeguers, Aster de Backer and Boris Knip, advised Torqx Capital Partners on this transaction