Norstat, one of Europe's leading data collectors for market research and insights, has acquired Offerwise, a Brazil-headquartered provider of high-quality data collection services across the Americas. The transaction closed in January 2026 and financial terms were not disclosed.

Founded in 2001, Offerwise brings over 24 years of experience in online market research, with proprietary panel data collection capabilities across all major American markets including Brazil, Argentina, Colombia, Mexico, Chile, Peru, and the United States. The company serves multinational FMCG and professional services companies as well as large research firms across the region's largest economies.

The acquisition extends Norstat's geographic reach beyond its established European network of 19 countries — where it operates a panel of four million respondents — into the Americas, creating a data collection platform with proprietary capabilities on both sides of the Atlantic. Offerwise will form the basis of a new Norstat Americas business area, with Rob Dolafi assuming the role of CEO of Offerwise and Head of Norstat Americas. Founder Andrew Lissak will remain with the business as a trusted advisor.

Capstone Partners – IMAP USA acted as exclusive financial advisor to Offerwise on the transaction. The deal was led by David Michaels, Head of Capstone's Technology Investment Banking team.