Groupe Primever

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Transport & Logistiek
Groupe Primever
French temperature-controlled transport and logistics group
Entered Strategic Partnership with
Hartman Beheer B.V.
Dutch temperature-controlled transport and logistics group
Advised on Sale of Company

Hartman Expeditie and Groupe Primever Forge Strategic Partnership to Create European Leader in Fresh Produce Logistics

Hartman, a Dutch family business in temperature-controlled groupage transport, has entered into a strategic partnership with Primever, a French family-owned logistics provider. Both companies share strong family values, entrepreneurial spirit, and a long-term vision.

Founded in 1996 and based in Nieuw-Amsterdam, Hartman has grown into an international logistics provider, specialising in temperature controlled transport of fruit, vegetables, flowers, and plants across Northern Europe. Primever, established in 1963, operates nearly 60 locations in France and Spain and remains under family leadership.

This partnership allows Hartman and Primever to complement each other geographically and expand their European reach. It strengthens their market positions, supports growth, and addresses rising demand for capacity, reliability, and a seamless network. Clients will benefit
from a broader network and enhanced services, while both companies remain committed to innovation and their family business values.

For Hartman’s clients, all agreements, contacts, and service levels remain unchanged. Over time, the partnership will offer new opportunities through a broader network, additional service combinations, and joint initiatives.

The IMAP Netherlands team, consisting of Cees van Vliet, Jonah van Ravenzwaaij, and Rens Wisman, advised Hartman throughout the process.

Client testimonial

Ronald Hartman, CEO, Hartman Expeditie

IMAP Netherlands combined an entrepreneurial, pragmatic approach with deep sector expertise. Through their international IMAP network, they helped us identify the best partner for Hartman’s future and managed every step with care.

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