IMAP Germany | SAP Services Market Insights July 2026

The market for SAP consulting and service partners is being reshaped: SAP's shift to the Autonomous Enterprise, the rise of AI and agents, and an intensifying S/4HANA migration wave are changing business models and competitive dynamics at once – and within a narrow window.

For owners, shareholders and investors, understanding where growth, buyer interest and valuations are concentrating has never mattered more. IMAP offers a concise market overview and helps frame the strategic options in one of the most dynamic segments of the technology sector.

Inside the report:

• Cloud and AI momentum are reshaping the SAP services business: new AI layers create near-term implementation demand while pressuring the classic, effort-based model.
• Talent shortage and digital sovereignty: deep SAP expertise is scarce and costly, while offshore models increasingly clash with clients' demand for data and delivery sovereignty.
• S/4HANA transformation wave and cloud shift: the end of ECC mainstream maintenance (2027) compresses a massive migration wave into a narrow window, on top of the ongoing shift to the cloud and BTP.
• Consolidation and succession are driving lively M&A activity, fuelled by the pressure to scale and active interest from strategic and financial investors alike.
• Attractive valuations for SAP partners, benchmarked against current multiples and transactions.

Download the full report to access market data, M&A activity and the trends shaping the SAP services landscape. For deeper insights, including specific valuations and transactions, please get in touch with us directly.