Banca Popolare di Puglia e Basilicata SCpA has signed a long-term strategic partnership with Athora Italia SpA, a life insurance company belonging to the Athora Group, a leading European provider of savings, insurance, investments, and pensions. The agreement establishes a preferential commercial collaboration in the Life IBIPs segment.

Athora Italia is a leading provider of insurance and investment products in Italy, with an offering focused on innovative savings, protection, and pension solutions for retail and private clients.

The partnership provides Banca Popolare di Puglia e Basilicata with a dedicated long-term insurance offering for its customer base, strengthening its product capabilities in the Life segment through a relationship with an established European insurance platform.

Vitale – IMAP Italy acted as financial advisor to Banca Popolare di Puglia e Basilicata, supporting the bank in the selection of its insurance partner.