Terracotta Group, a leading Hungarian distributor of hobby gardening and seasonal non-food products, has acquired 100% of Real Nature Kft., a Hungarian specialist in the distribution of healthy and sustainable food products. The transaction completed in September 2025.

Real Nature Kft. operates a distinctive dual business model combining product development, contract manufacturing, and distribution, with a product offering focused on lactose-free, gluten-free, sugar-free, and vegan categories. The company distributes under the Joya brand, which it acquired from Mona Hungary Kft. in 2009, taking over the full product portfolio in 2014.

Terracotta Group serves nearly all major hypermarkets, DIY chains, and discount retailers across Hungary and the Central and Eastern European region, with a presence in more than 1,000 points of sale. The acquisition of Real Nature marks a strategic diversification for the group, extending its activities from non-food into the food segment and creating a broader Hungarian consumer goods platform active across both categories.

IMAP Hungary acted as exclusive transaction advisor to Terracotta Group on the acquisition.