Maymana is a leading Moroccan FMCG player founded in 1985, operating in the fields of bakery, pastry, fine grocery, and high-end catering services. 

The transaction marks the successful exit of CDG Invest Growth following its partnership with Maymana since 2018, during which the company significantly expanded its production capacity and retail footprint. Alongside the founding family, Adenia Partners has become Maymana's new long-term strategic investor through both the acquisition of CDG Invest Growth's stake and a capital increase to finance the company's next phase of growth. The proceeds will support the development of a new state-of-the-art integrated production facility in Rabat, designed to meet the highest quality and traceability standards, while enabling Maymana to accelerate the expansion of new retail locations across Morocco and selected international markets.

Adenia Partners is a leading pan-African private equity firm with more than two decades of investment experience and over US$1 billion raised across multiple funds.

The transaction reflects continued investor interest in high-quality African consumer platforms benefiting from favorable demographic trends, rising consumer purchasing power, increasing demand for premium food offerings, and scalable business models with strong growth potential.

The Ascent Capital Partners team (IMAP Morocco), led by Mehdi Berbich, Marouane Naim and Ayoub Benhammad, acted as exclusive financial advisor to Maymana and its shareholders (the Benchakroun family and CDG Invest Growth) on this transaction.