Advised on Sale of Company

Consumer & Retail

Topspin Partners

PE firm United States of America

Acquired Majority Control of Business Operations

COOP Home Goods

E-commerce company that designs and sells branded memory foam pillows, bedding and sleep products United States of America

Advised Coop Home Goods on its majority recapitalization with Topspin Consumer Partners

Capstone Partners (IMAP USA) advised Coop Home Goods (Coop or the Company), a leading digitally native home goods brand, on its acquisition by Topspin Consumer Partners (Topspin).


Founded by siblings Kevin and Jin Chon in 2013 and based in Los Angeles, CA, Coop is a growing e-commerce company that designs and sells branded, high-quality adjustable memory foam pillows, bedding and sleep-related products through the Company’s website and various e-commerce marketplaces, including Amazon. Coop’s flagship product, the shredded bamboo memory foam pillow, has been the number one-ranked pillow by Consumer Reports for the past two years. The Company has developed a loyal customer following due to its superior branding, product quality, design and comfort, internet savvy and superior customer service.


Topspin Consumer Partners is a Mamaroneck, NY-based private equity firm that makes investments in established, profitable and fast-growing middle-market consumer businesses. The Topspin team has considerable operational expertise in consumer products and services and collaborates with founder-owners and management teams to build businesses of varying stages and sizes.

Experts who worked on the transaction