Advised on Sale of Company

Consumer & Retail

Bunny Tierernährung GmbH

Super premium pet food manufacturer for rodents Germany

majority of the shares has been acquired by

Maxburg Capital Partners

Private Equity Investor Germany

IMAP advises the shareholders of Bunny Tierernährung on the sale of a majority stake to Maxburg Capital Partners

Lampe Privatinvest has sold Bunny Tierernährung GmbH ("Bunny"), a leading manufacturer of super-premium pet food for small mammals, to Maxburg Capital Partners ("Maxburg"). Maxburg Beteiligungen III, a fund advised by Maxburg Capital Partners, will hold a majority stake in the innovative quality pet food supplier. Oliver Petzoldt, Managing Director, will keep a significant stake in the company and, together with his team, will continue to drive Bunny’s national and international expansion.

Maxburg Capital Partners GmbH, Munich, Germany

Maxburg is an investment company focused on the German-speaking region with a capital commitment of EUR 600 million. With a flexible investment mandate, Maxburg concentrates on long-term company investments with the aim of permanent and sustainable value enhancement as well as on trusting partnerships with managers and founders. Bunny is the 18th investment for Maxburg.

Bunny Tierernährung GmbH, Melle, Germany

Bunny is the pioneer in the field of super-premium pet food for small rodents such as rabbits, guinea pigs and hamsters in the DACH-region. The company offers a wide high-quality product range of basic & health food, snacks, bedding products, hay as well as accessories under the brand "bunny nature". Thanks to its high brand awareness and excellent market positioning in its home markets Germany and Austria, Bunny has laid the foundation for a successful internationalization strategy and is already active in almost 30 countries worldwide.


The IMAP team acted as the exclusive financial advisor in the sale of Bunny, working closely with the management team and shareholders throughout the competitive sale process. IMAP provided advisory and industry expertise while managing the preparatory, marketing, due diligence and negotiation phases of the transaction which was successfully closed in only five months.


"We would like to thank IMAP, who managed the process in a very professional, efficient and structured way,2 said Victor Antunes, Managing Director of Lampe Privatinvest Management GmbH. 

Experts who worked on the transaction