Advised on Sale of CompanyConsumer & Retail
Acquired 50% of Business Operations
Advised Johnson Creek Enterprises LLC (“JCE”) in the sale of 50% of its ownership to Republic Tobacco LP. The transaction marks Republic Tobacco’s strategic move into the burgeoning electronic cigarette and consumer vaping markets. By joining forces with Republic, Johnson Creek Smoke Juice and accessories will soon be available in thousands of outlets throughout the country. Founded in 2008, JCE is a leading manufacturer of e-liquids, or Smoke Juice, for use in electronic cigarettes (“e-cigarettes”) as well as e-cigarette hardware and related accessories. JCE is the first and only company to manufacture e-liquids in the U.S. as well as use ingredients sourced solely from U.S.-based companies.
Republic Tobacco is the nation's largest distributor of roll-your-own and make-your-own tobacco products and accessories. Some of Republic's other brands include Top, Job, Gambler, Drum, Largo and Tube Cut.
This transaction provides Johnson Creek with an excellent growth partner that will allow the company to scale appropriately in order to take advantage of the growing e-cigarette category.
"Republic Tobacco has been carefully studying the "e" market for a number of years now, and we finally found the perfect fit for our company, both in terms of reputation and product quality," said Sandman. "Consumers in the "e" category have shown they prefer to make their own "e" product, by selecting their preferred device and their preferred liquid. We believe that this is a new make-your-own product for consumers, and now Republic will be able to offer the highest quality product on the market.”