Since joining Serficor IMAP, Bernado has worked on Mergers & Acquisitions projects in several sectors, including Retail, Manufacturing, Automotive, Tourism and Distribution among others. Before joining Serficor IMAP, he worked as an Asset Management Analyst at Promecap, a Mexican private equity Fund & family office, where he focused on the implementation of investment strategies for a US $500M portfolio
Bernardo also worked as a Financial Planning Analyst and later as Portfolio Coordinator in Pfizer. In these roles, Bernardo was in charge of managing the Established Products Division budget and the creation and execution of commercial strategies to boost the growth of the portfolio´s brands.
Bernardo has a BA in Economics from Universidad Anahuac in Mexico City.