Capstone Partners Advised Morris 4×4 Center on its Sale to Ecommercebrands

Capstone Partners advised Morris 4×4 Center on its sale to Ecommercebrands.com, Inc.

Morris 4×4 is a leading online retailer of automotive aftermarket parts and accessories for Jeep and 4×4 off-road enthusiasts. The company offers products across all top categories including vehicle suspensions, soft and hard tops, bumpers, and recovery gear. Originating as a Jeep restoration and exporting company, Morris 4×4 has grown to become a global distributor of Jeep parts and accessories providing more than 50,000 products across top brands.

Drew Sanocki, Departing CEO, Morris 4x4

"We needed an advisor that has deep sector expertise within the automotive aftermarket and also understands the value of an online retailer that serves a highly enthusiast customer set. The team at Capstone Partners fit that bill perfectly. They ran a very customized process that yielded a great result for Morris 4×4."

Paul Louie, Managing Director at Capstone Partners and lead banker on the transaction, commented

“This transaction represents a very relevant and timely deal in the aftermarket today, as ecommerce continues to be the fastest growing channel for vehicle aftermarket products. This is especially the case for the highly attractive Jeep customer who is more passionate about their vehicles, has a higher lifetime value, and is more loyal compared to an average car or truck owner. Morris 4×4 is a great example of a truly Direct to Consumer online property that caters to this base of enthusiast Jeep customers.”

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