Capstone Partners Advised Force Management on its Recapitalization by TZP Group

Capstone Partners advised Force Management (the Company), a leading provider of sales force training solutions to the high-growth technology sector, on its recapitalization by TZP Group (TZP).

Founded in 2002, Force Management is a well-recognized leader in the sales effectiveness and training industry with an extensive track record of driving successful client outcomes. The Company’s technology-enabled services help their clients hit their revenue targets predictably and consistently by driving sustained revenue growth through effective sales force management. Force Management has an extremely loyal and growing customer base and a strong growth trajectory being propelled by recent investments into the Company’s proprietary technology platforms, Command CenterTM and Opportunity ManagerTM. These investments supplement the Company’s core training programs, boost learning retention, improve user experience, and integrate with CRM software to drive real application and adoption.

The management team at Force Management along with existing investor, Driehaus Private Equity, will maintain a meaningful stake in the Company. “Force Management is coming off its best year yet, and demand for our offerings has never been stronger. We are excited to partner with TZP and take the Company to the next level,” said Grant Wilson, CEO of Force Management

Eli Boufis, Co-Founder & Executive Principal, Driehaus Private Equity, said

"The Capstone Partners team invested the time to understand our company, its unique qualities and what we sought in a partner. They didn’t treat it like ‘just another engagement’ and worked to qualify buyers that met our non-quantitative criteria. They were true stewards and champions of the company we built."

Shawn Keenan, a Senior Director with Capstone Partners Education & Training group commented

“We are extremely pleased with the outcome for our client, Force Management. TZP was an ideal fit, aligning with the Company’s values-based culture while providing the value-added resources to support future growth.

Jacob Voorhees, Head of M&A for Capstone Partners, added 

“The corporate training market is highly fragmented, presenting elite companies like Force Management outstanding opportunities to grow organically and through acquisitions. We expect the new partnership to be extremely successful for all parties.”

TZP Group, a multi-strategy private equity firm managing approximately $2.0 billion across its family of funds including TZP Capital Partners, TZP Small Cap Partners, TZP Strategies and TZP Strategies Acquisition Corp., is focused on control, growth equity and structured capital investments in business services, technology, and consumer companies. TZP has recently launched an Impact Investing strategy that invests in mission-oriented businesses addressing key U.N. Sustainable Development challenges.

Founded in 2007, TZP targets companies with solid historical performance and sustainable value propositions and aims to be a “Partner of Choice” for business owners and management teams. TZP seeks to invest primarily in closely-held, private companies in which the owners desire to retain a significant stake and partner with an investor with complementary operating and financial skills to accelerate company growth, increase profitability, and maximize the value of their retained stake. TZP leverages its investment professionals’ operating and investment experience to provide strategic and operational guidance and is dedicated to long-term value creation.


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