RB Holding GmbH

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Consumer & retail
RB Holding GmbH
Leading supplier of high quality upholstered and box spring beds
has been acquired by
Waterland Private Equity Investments
Private Equity Investor
Advised on Sale of Company

IMAP advises NORD Holding on the sale of RUF Group to Waterland Private Equity

NORD Holding Unternehmensbeteiligungsgesellschaft mbH has sold its shares in the RUF Group, one of the leading German providers of high-quality upholstered and box spring beds, to the investment company Waterland Private Equity.

RB Holding GmbH, Rastatt, Germany 

RUF Group, which is based in Rastatt (RUF Betten) and Berlin (BRUNO Interior), is one of the leading providers of high-quality upholstered and box spring beds and has been operating for almost 100 years. The company designs and produces beds, mattresses, and accessories, which are sold both directly in ecommerce via its own online shop as well as via retail furniture stores or online shops of retailers in Germany and other EU countries. The products are marketed under two successful brands, RUF Betten and BRUNO, which cover different customer groups and price segments. With its 200 well-trained employees, RUF Group achieved a turnover of roughly EUR 60 million in 2020.

NORD Holding Unternehmensbeteiligungsgesellschaft mbH, Hannover, Germany

With over 50 years of history and assets under management of EUR 2.5 billion, NORD Holding is one of the leading private equity asset management companies in Germany. The focus is on the business areas of direct investments and fund of funds investments.

Waterland Private Equity, Bussum, Netherlands

Waterland is an independent private equity investment company, which helps companies to achieve their growth plans. With substantial financial support and sector expertise, Waterland facilitates accelerated growth for its investments, both organically and via acquisitions.


The IMAP team exclusively advised the shareholders of RUF Group within a structured M&A process and supported them in negotiating and successfully closing the transaction.


We have no doubt that RUF Group and its employees will continue to develop positively under Waterland’s leadership. We would like to thank IMAP for the excellent support and the professional and enjoyable cooperation during the entire sales process," says Ronald Grott, Executive Director of NORD Holding.

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