IMAP Germany advises WELL PLUS TRADE on the sale of a majority share to HQ Equita

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​WELL PLUS TRADE GmbH (WPT), a leading provider of sports and dietary nutrition with known brands Power System and Slim System, has been acquired by funds managed by HQ Equita GmbH, a German mid-market investment fund. Vendors are four shareholders, with the managing directors Karsten Pistor and Markus-Dimitri Schmidt to remain invested and to continue running the business.

Founded in 2001 and headquartered in Hamburg, WPT is a provider of primarily protein-based sports and dietary nutrition products. The market is characterized by high growth rates of approx. 10% p.a. WPT offers its products under the brands Power System and Slim System as well as other Private Label brands in the German and European food retail and drugstore market. The company designs and develops innovative products across the entire product range from powders and bars to ampules, capsules and gels.

HQ Equita is an independent and established investment company with proven sector expertise and experience in further developing well positioned companies. HQ Equita is the mid-cap direct buyout firm of HQ Capital. It continues the Harald Quandt family's tradition of acquiring entrepreneurial equity interests in SMEs. HQ Equita is considered an experienced provider in the German-speaking direct investment market. Since its inception in 1992, the company has obtained a total of more than one billion euros in capital commitments and has invested in over 30 SMEs over time.

IMAP has conducted a structured process with a limited selection of experienced investors, and successfully completed the transaction within just a few months. Core requirement was on finding a suitable investor able to support the company together with the existing management on its international expansion.

IMAP's advisory team consisted of Johannes Eckhard (Partner), Nils Keller (Director), Alexander Kamb (Senior Associate) and Phillippe Honsberg (Senior Associate).